About Us

ACTIVITY
ImproMedia is a multimedia & software production company, founded in 2003, delivering end‑to‑end solutions: bespoke software development, live streaming, video & 3D production, e‑learning platforms, VR/AR applications, and IIoT solutions with predictive maintenance.

Custom software development

We design, build and maintain web & mobile applications tailored to your internal workflows (ERP, CRM, SFA, HRP, monitoring, reporting). We start with process analysis, define procedures with your teams, and implement modular software that scales. Hosting is available on our servers or on‑premises, with post‑launch maintenance and support.

Impromedia-ERPNEXT-Dashboard
Customized ERPNext Dashboard
Impromedia-ERPNEXT-Comenzi de Vanzari
Purchase order

Streaming & audio‑video production

We produce corporate videos, promos, documentaries, infographics and 2D/3D motion graphics. We stream live events, webinars and videoconferences using our own infrastructure (webRTC, P2P), offering interactivity and detailed audience analytics.

E‑learning, VR & AR

In partnership with academia, we developed immersive 3D e‑learning platforms where users are represented by avatars and can join remote training and evaluation sessions. We extended this expertise to business through interactive VR/AR applications in industrial IoT, automotive, e‑commerce, real estate, advertising and communications: product demos, research & testing, virtual exhibitions, virtual TV studios, conferences and PR events.


Impromedia-e-learning
Impromedia-e-learning



Our platforms

  • Livestream – interactive webinar & streaming platform..
  • Custom webRTC videoconferencing – a cost‑effective alternative to dedicated hardware, already integrated into portals for online recruiting (video CVs, scheduled interviews, evaluations).
  • VR ports of our videoconference & webinar solutions.

Impromedia-television-studios-in-VR
Impromedia-television-studios-in-VR




Impromedia-VIDEOCONFERENCE-in-VR
Impromedia-WEBINAR-in-VR



IIoT & predictive maintenance

We build IIoT solutions for data acquisition, encryption and analytics. We develop CMMS modules for preventive/predictive maintenance and leverage machine learning to optimize production. We also hold patents for specific industrial challenges.

Continuous investment in know‑how

We invest in our team through international conferences, academic involvement and PhD research. With over 20 years of experience, we guarantee the quality and scalability of our deliverables.

Impromedia-IIOT-Predictive maintenance
Impromedia-IIOT-Predictive maintenance



AI Algorithms & AI‑assisted Analytics

For each project we deliver AI‑powered analyses and reports. Depending on the domain, we use:

  • Predictive & time‑series modeling: regression, Random Forest, Gradient Boosting, LSTM, Prophet for production forecasting and predictive maintenance.
  • Anomaly detection: Isolation Forest, Autoencoders, DBSCAN to spot defects and atypical behaviors in industrial flows.
  • Natural Language Processing (NLP): Transformer models (BERT/GPT), text classification, sentiment analysis, automatic information extraction.
  • Computer Vision: CNNs, YOLO/Mask R‑CNN for object detection and visual inspection.
  • Recommendation & scoring systems: similarity‑based or matrix factorization methods for lead/candidate scoring.
  • Clustering & segmentation: K‑Means, HDBSCAN for segmenting users or production flows.
AI‑assisted analytics includes dynamic dashboards, automated reports and explainability (Explainable AI: SHAP/LIME) for informed decision‑making.

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